Marketing
A comprehensive marketing plan
In an effort to meet your needs, build awareness and increase value, the ICCA program has developed a comprehensive marketing plan to reach the groups you deem most important. This will be a multi-step process to help farmers and employers realize what you already do; Certified Crop Advisers (CCA) set the standard for being classified as elite agronomy professionals.
ICCA Promotional Videos
As a part of our campaign to raise awareness for the CCA program, we have created a series of short promotional videos to be utilized by local CCA boards, agricultural retailers, and CCAs. The videos consist of remarkable testimonials given by growers from all over North America. The project highlights why growers seek-out and rely on CCAs as partners in business success.
ICCA Promotional Materials
A new marketing campaign has been developed to promote the CCA program to clients/farmers, employers, prospective CCAs, students, and the public. We hope that CCAs will utilize the marketing materials and tools provided to better promote themselves and the program as a whole.
As a CCA, you may use both the CCA-That's Sound Advice logos and the official CCA logo (available in black & white or color). To access and download the logos, you'll be required to login (using the email and password we have on file for you).
Promote yourself and your accomplishments. Customize these business card templates to let all of your customers and colleagues know that you have demonstrated the commitment, education, experience and expertise that it takes to become a Certified Crop Adviser.
Reach your target audience with specifically designed brochure. If you would like them customized with your state/province/regional contact information, please contact the CCA office at 608-273-8081 (please allow two weeks for customization requests). The following brochures are available in pdf format. For hi-resolution print files, contact your representative.
Student | Prospective CCA | Employer | Farmer | CPAg
Add your name and CCA number to this customizable PDF to give to prospective clients and customers.
Looking to reach out to CCAs and CPAgs with programs, education, and services? Consider a targeted mailing campaign with our mailing list rental program. Contact our membership department for details.